Coca Cola
Branded Content
 
Art Direction
Visual Design

2016 marks the release of a Coca Cola ́s groundbreaking product container on the market, the alubottles. Customizable gift bottles. They had already been a very attractive product and fully connected to the youngsters, the strategy aimed to advertise the product on social networks. Seeking to bring fun scripts and everyday situations with the little bottles as their protagonists.










Credits
Agency: CUBOCC
Creative director: Rafael Conde
Art Director:
Cezar Arai
Copywriter:
Leo Gaede
Producer:
Talita Martinez, Le Souza
Motion /3D:
Acaca





CONTACT
MAIL. CEZAR.ARAI@GMAIL.COM
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