A-LAB® – Branding
A-LAB was born to be a content producer within the Artplan group. The identity is based on the scientific eye, passing through the microscope lenses, reaching the analysis of microorganisms in the Petri dish. With this analogy in mind, we created a strong visual identity for A–LAB.
Looking to people as people and not as numbers, A–Lab identity is flexible and diverse, and each collaborator has your own A–LAB ID to represent yourself.
Roles
Concept
Art Direction
Visual Design
Concept
Art Direction
Visual Design
CREDITS
Agency:
Head of operations: Ronaldo Martins
Creative director: Rafael Conde
Head of Content: Luiz Telles
Head of production: Ana Ourique
Planning: Patricia Moura, Rayssa Moraes
Art directors: Cezar Arai, Arthur Almeida
Copywriter: Yasmin Narcizo
Project manager: Karla Borges
A-LAB ® – Artplan Group
Head of operations: Ronaldo Martins
Creative director: Rafael Conde
Head of Content: Luiz Telles
Head of production: Ana Ourique
Planning: Patricia Moura, Rayssa Moraes
Art directors: Cezar Arai, Arthur Almeida
Copywriter: Yasmin Narcizo
Project manager: Karla Borges