Coca Cola Alu Bottle


2017 marks the release of a Coca Cola ́s groundbreaking product container on the market, the alubottles. Customizable gift bottles. They had already been a very attractive product and fully connected to the youngsters, the strategy aimed to advertise the product on social networks. Seeking to bring fun scripts and everyday situations with the little bottles as their protagonists.
Roles

Art Direction
Design
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CEZAR
ARAI

春 男

Info
Linkedin
Archive
cezar.arai@gmail.com





CREDITS

Agency: CUBOCC
Creative director: Rafael Conde
Art Director:
Cezar Arai
Copywriter:
Leo Gaede
Producers:
Talita Martinez, Le Souza
Motion /3D:
Acaca


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Selected works
2017 – 2023